03 / 11 · Mobility

Logistics Tech & Trucking

Clear, credible founder content for businesses moving goods, fleets and decisions every day.

The approach

01Turn operating experience into useful point-of-view posts.
02Build an editorial rhythm around market movement and customer trust.
03Make complex services legible without flattening expertise.

Case studies

Work with room for the proof.

Trucknetic

2022

Brief · Social media marketing

Making truck drivers the story

We ran the truck-booking platform's page alongside its What The Truck foundation, loading the feed with on-ground driver interviews nobody in the category had attempted. The sixth post on the foundation page was picked up and shared by Anand Mahindra, and the account became the reference point other freight brands started from.

Views on the sixth post: ~1MViews on the sixth post
Likes on that post: 80K+Likes on that post
On-ground driver interviews in the category: FirstOn-ground driver interviews in the category

Trucksup · Sarthak Elwadhi

Brief · Founder personal branding on Instagram and LinkedIn

A trucking founder's voice on LinkedIn and Instagram

Personal branding for the co-founder of Trucksup. On LinkedIn his posts went from 800 to 1,000 impressions and 40 likes to 9K to 10K impressions on average, some crossing 40K. On Instagram his reels on India's driver shortage and farm productivity drew 678K views in 30 days.

Average LinkedIn impressions, from under 1K: 9K–10KAverage LinkedIn impressions, from under 1K
Instagram views in 30 days: 678KInstagram views in 30 days
Views on the driver shortage reel: 294KViews on the driver shortage reel

Next industry

Furniture Manufacturer

↗