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08 / 11 · Membership

Associations & Trade Bodies

Content for member bodies that need to explain an industry, fill an event hall and prove the value of membership.

The approach

  1. 01Make the category legible to people outside it.
  2. 02Build the event calendar into the publishing calendar.
  3. 03Give members something worth forwarding.

Case studies

Work with room for the proof.

EOAI · Essential Oil Association of India

2023 – present

Brief · Association social media

Turning an association into a publisher

Explainers on membership, ingredient science and industry context, published to a trade audience nobody had been speaking to directly. The association awarded us at the World Aroma Ingredients Congress & Expo '24 in Chennai for the work.

New memberships
57New memberships
Event registrations, doubled
650 → 1,300Event registrations, doubled
World Aroma Ingredients Congress '24
AwardedWorld Aroma Ingredients Congress '24

Next industry

FMCG & D2C

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